5 Reasons You Should Switch to an Instagram Business Profile

5 Reasons You Should Switch to an Instagram Business Profile

Want to multiply your engagement rates? Switch to an Instagram business profile.

Instagram first rolled out their business profiles in May, 2016. Currently, more than 25 million businesses are using them.

And for good reason too. Business profiles offer tons of cool features, insights, and tools designed to give your brand the boost it needs.

But that’s not all.

According to Instagram, over 80% of their users follow at least one business profile.

That’s big news for anyone who wants their products to do well on the platform.

Moreover, when used in conjunction with Instagram marketing and automation apps, business profiles ensure that your brand has what it takes to stay on top of the competition.

Want to find out more?

Here are the top five reasons you should switch to an Instagram business profile today:

1. Schedule Your Posts

schedule-your-posts

The personal profiles on Instagram still require manual approval for scheduled posts. This can be quite a hassle if you are too busy to constantly check for notifications.

The solution? A business profile.

An Instagram business profile lets you schedule posts, and seamlessly uploads them at the given time. This makes sure you don’t miss out on key engagement times, and saves you from always needing to look out for notifications.

Pro-tip: Scheduling posts when you’re ‘in the mood’ and writing creative captions ahead of time can save you a lot of headache. Make sure you do your homework and use lots of relevant hashtags too!

2. Keep Track of Performance

keep-track-of-performance

Instagram business profiles come with powerful analytics to monitor performance.

These insights let you keep track of the amount of unique accounts who have viewed your post, the number of times your post has been viewed, and the sum-total of likes and comments for each individual post.

The analytics tool also tracks your follower count and the clicks on your website link. You can even view your audience in statistical divisions – e.g. what is the gender of your viewers? What is their geographical location?

Access to powerful insights is every business owner’s dream in this data-driven world. Knowing your audience allows you to make crucial decisions about posting times, curating your messages, and much more!

Pro-tip: Use an automation tool, like MegaFollow, at your peak engagement times. Add in hashtags and some automated messages to the app, and it will engage with users who are likely to be interested in your product. This will give you a massive engagement boost.

3. Turn Posts into Instagram Ads

Want to turn a post that’s doing well into an advert? Instagram’s got you covered.

The business profile allows you to add a call-to-action button and turn a post into an ad that will appear in feeds all over Instagram.

Ads can help you get your existing or new followers to take desired actions, such as navigating to your website to make a purchase. But if you want to multiply your engagement rates and grow your following, using an automation tool is the best way to go. Adding automation to your existing Instagram ad strategy can help you skyrocket your growth and get even better results.

The time for an ad to run and the amount of people who see it depends on how much you pay. Generally, it’s pretty easy to run an ad. Here’s what a typical Instagram ad looks like:

turn-posts-into-ads

Pro-tip: Choose the post you want to promote and use the Ads Manager to select the time and demographics to target. How long will your add run? Target people who have specific interests, genders or age groups, and who live in selected locations.

4. Add Links to Stories

Instagram’s business profiles with 10,000 or more followers are allowed to add links to their stories. This is fantastic news for online stories!

You can automate your follows using MegaFollow to get more follow-backs. The more followers you get, the more people are likely to view your story and click on your links!

Pro-tip: If you are an online store, put up an engaging story of your product in action or being used. Don’t forget to add in a fun caption and a link to the product on your website.

5. Add Contact Buttons to Your Profile

Business profiles allow you to add multiple contact buttons right at the top of your Instagram page. You can add your website, email address and phone number in there to make it easier for customers to reach you. Like this:

add-contact-buttons

There is a reason Instagram rolled out these feature-filled business profiles. They are designed with businesses in mind, which means they offer tons of benefits for you to make the most out of your Instagram marketing efforts.

How to Switch to an Instagram Business Profile

Here’s how to let go of your personal profile and switch to a business profile on Instagram right away:

Open up your business’ account on the Instagram App. Tap on the gear icon in the top-right corner and scroll down until you find “Switch to a Business Account”. Continue as yourself to Facebook and link your Instagram to your Facebook business account.

It’s pretty smooth sailing from then on. But if you need a more visual explanation, I’ll let Instagram do the talking.

Got any feedback or suggestions? We would love to hear from you. Feel free to drop in a comment below!

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